This Spirits Stock Enters Tequila Market; FIIs and DIIs Increase Stake

Tilaknagar Industries Ltd is expanding beyond its core brandy business with an entry into India’s fast-growing tequila market.

The company has entered into a strategic partnership with Black Tiger Distilleries (BTD), the Indian spirits company behind Bodega Suprema No. 5. As part of the deal, Tilaknagar Industries Ltd will invest a total of Rs 22 crore in BTD for a 30 per cent shareholding on a fully diluted basis.

The investment will be made in two tranches. The company will invest Rs 6 crore in the first tranche, followed by a second investment of Rs 16 crore on or before 12 months from the first tranche.

The move marks Tilaknagar Industries Ltd’s entry into the tequila category at a time when demand for premium spirits is gaining momentum in India.

India’s tequila market gaining momentum

According to IWSR data cited by the company, India is currently the fastest-growing major tequila market globally.

Tequila volumes in India grew at approximately 60 per cent CAGR between 2020 and 2025. The category also recorded growth of around 34 per cent in the latest year, while the market is projected to grow at a 13 per cent CAGR through 2030.

The growth is being supported by rising consumer interest in premium spirits, the expansion of cocktail culture and changing drinking occasions.

Tilaknagar Industries Ltd sees an opportunity in this shift by targeting a segment that it believes remains relatively underpenetrated in India.

Focus on 100 per cent Blue Weber Agave tequila

The Indian tequila market has traditionally offered consumers two broad choices. These include lower-priced mixto tequila and premium 100 per cent Blue Weber Agave tequila positioned at the luxury end of the market.

Through its partnership with Black Tiger Distilleries, Tilaknagar Industries Ltd aims to address the gap between these segments.

Bodega Suprema No. 5 offers tequila made from 100 per cent Blue Weber Agave, with the brand positioned to offer an authentic tequila experience at a more accessible price point.

FIIs and DIIs Increase Stake in June 2026

FIIs increased their stake marginally from 16.87 per cent to 16.88 per cent, while DIIs raised their holding from 5.92 per cent to 6.28 per cent.

Tilaknagar Industries Ltd Share Price Performance

Tilaknagar Industries Ltd shares were in focus following the announcement.

The stock opened at Rs 542.50 and touched an intraday high of Rs 550.30. The move brought the stock into focus as investors assessed the company's entry into a new premium spirits category.

About Tilaknagar Industries Ltd.

Tilaknagar Industries Ltd. is one of India’s leading IMFL manufacturers, with around 90 years of experience in the consumer goods category. Founded in 1933 by Shri Mahadev L. Dahanukar as Maharashtra Sugar Mills, the company was initially engaged in the manufacture of sugar and allied products.

The Dahanukar family continues to be the promoter of the company. Under the leadership of Shri Amit Dahanukar, Tilaknagar Industries has grown into one of India’s leading manufacturers of premium brandy.

Disclaimer: The article is for informational purposes only and not investment advice