Cellecor Gadgets Ltd Strengthens South India Footprint with New Regional Office in Bengaluru
DSIJ Intelligence-1Categories: Mindshare, Trending
The stock is up by 21.4 per cent from its 52-week low of Rs 25.75 per share and has given multibagger returns of over 200 per cent since its listing on NSE in September 2023.
Cellecor Gadgets Limited, one of India’s fastest-growing consumer electronics and home appliances brands, has inaugurated its South India Regional Office in Bengaluru, marking a key milestone in the company’s national expansion journey. The newly launched regional office will act as the operational hub for Cellecor’s business across Karnataka, Tamil Nadu, Telangana, Andhra Pradesh and Kerala. This move underscores the company’s strategic focus on South India as a high-growth market and reinforces its commitment to building a stronger, more responsive presence closer to key trade and consumer ecosystems. Bengaluru, widely regarded as India’s technology and innovation capital, was chosen for its strategic advantage in driving modern trade partnerships, large-format retail expansion, distributor engagement and service coordination across the southern region.
The Bengaluru office will house regional leadership and cross-functional teams spanning sales, operations, marketing, finance and support, enabling seamless coordination and more efficient on-ground execution. The expansion aligns with Cellecor’s long-term vision of scaling its multi- category portfolio, which includes televisions, home appliances, mobile accessories and consumer electronics. With rising demand across urban and semi-urban markets in South India, the new regional office is expected to play a critical role in driving revenue growth, improving operational efficiency and strengthening Cellecor’s brand presence across the region. Cellecor Gadgets Ltd continues to invest in infrastructure, talent and retail partnerships as part of its mission to deliver accessible, value-driven and innovative technology solutions to consumers across India.
Commenting on the development, Ravi Agarwal, Co-founder and Managing Director, Cellecor Gadgets Ltd, said, “South India represents a significant growth opportunity for Cellecor. Establishing our regional office in Bengaluru enables us to deepen market engagement, accelerate execution and strengthen relationships with our channel partners. This move positions us to respond faster to market needs while enhancing the overall customer experience.”
About the Company
Cellecor Gadgets Limited has evolved into a leading consumer electronics brand by strategically outsourcing the manufacturing of Smart TVs, wearables, mobile phones and home appliances. By combining a modern sourcing and marketing approach with a commitment to "making happiness affordable," the company delivers innovative, high-quality technology across a diverse product portfolio. Today, Cellecor stands as a prominent industry name, leveraging sustainable growth to meet the rising global demand for accessible electronic solutions.
Results: According to half-yearly results, the net sales increased by 50.7 per cent to Rs 641.5 crore, EBITDA increased by 34.8 per cent to Rs 34.10 crore and net profit increased by 35.20 per cent to Rs 19.60 crore in H1FY26 compared to H1FY25. In its annual results, the net sales increased by 105 per cent to Rs 1,025.95 crore, Profit before Tax (PBT) increased by 91 per cent to Rs 41.43 crore and net profit increased by 92 per cent to Rs 30.90 crore in FY25 compared to FY24.
In September 2025, FIIs bought 1,22,67,000 shares of Cellecor Gadgets Ltd and increased their stake to 8.78 per cent compared to a 3.27 per cent stake in March 2025. The company's shares have an ROE of 25 per cent and an ROCE of 24 per cent. The stock is up by 21.4 per cent from its 52-week low of Rs 25.75 per share and has given multibagger returns of over 200 per cent since its listing on NSE in September 2023.
Disclaimer: The article is for informational purposes only and not investment advice.