Gulf Oil and Mahindra Tractors Deepen Decade-Long Alliance with Multi-Year Agreement Renewal
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Gulf Oil Lubricants India Limited, a key Hinduja Group entity, is a major player in the Indian lubricant market with a vast distribution network and partnerships with over 50 OEMs.
Gulf Oil Lubricants India Ltd. (GOLIL) and Mahindra & Mahindra’s Farm Equipment Sector have officially renewed their strategic partnership through a multi-year agreement, marking the longest commitment in their history together. The deal was formalised in Mumbai by Mr R. Veeraraghavan of Mahindra and Mr Ravi Chawla, MD & CEO of Gulf Oil. This renewal ensures that Gulf Oil will maintain the largest share of business within Mahindra’s tractor ecosystem for the duration of the contract. The collaboration aims to drive technological innovation and supply chain efficiency while enhancing service excellence for tractor owners across the country.
The alliance originally began in 2011 with Mahindra’s automotive division before expanding into the tractor segment in 2014. Over the last 12 years, the relationship has matured into one of Gulf Oil’s most significant OEM partnerships, grounded in consistent product performance and market growth. By leveraging digital initiatives and joint marketing campaigns, both companies have successfully scaled their operations. This latest agreement reinforces a decade-long foundation of trust, ensuring a continued focus on providing high-quality lubricant solutions to the Indian agricultural sector.
About the Company
Gulf Oil Lubricants India Limited, a key Hinduja Group entity, is a major player in the Indian lubricant market with a vast distribution network and partnerships with over 50 OEMs. Beyond its core automotive and industrial lubricants, the company is a leading provider of AdBlue and holds a top-five position in the two-wheeler battery replacement segment.
The company operates advanced R&D and manufacturing hubs in Silvassa and Ennore while aggressively expanding into EV mobility through investments in charging technology and SaaS providers. Globally, Gulf spans 100 countries and maintains a high-profile brand presence through partnerships with Williams Racing and the Chennai Super Kings, alongside brand ambassadors Mahendra Singh Dhoni, Hardik Pandya and Smriti Mandhana.
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