Promoter Stake Increases In This Penny Stock Below Rs 10; Company Launches Make-to-Order Service for Retail Customers, Check Details

On Tuesday, Indian equity benchmarks traded lower, with the benchmark Nifty 50 index declining 55.80 points, or 0.23 per cent, to 24,182.70. Despite the weak broader market sentiment, Mini Diamonds (India) share price gained 2.73 per cent to Rs 5.65, rising Rs 0.15, after the company announced the launch of a Make-to-Order (MTO) jewellery service through its wholly owned subsidiary, Namra Jewels Private Limited.

Mini Diamonds Launches Make-to-Order Jewellery Service

Mini Diamonds (India) informed the stock exchanges that its wholly owned subsidiary, Namra Jewels Private Limited, has introduced a Make-to-Order (MTO) service for retail customers across its online and offline platforms.

Under the new offering, customers will be able to customise jewellery based on their individual preferences, including design, diamond specifications, metal choice, size and other personalised requirements. Each jewellery piece will be manufactured only after receiving a confirmed customer order, allowing the company to offer a personalised purchasing experience while maintaining its quality and craftsmanship standards.
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Focus on Customer-Centric Manufacturing

According to the company, the Make-to-Order model reflects Namra Jewels' focus on evolving consumer demand for personalised jewellery and a more consultative buying experience. The initiative is also expected to support a demand-driven manufacturing model, helping optimise inventory deployment, improve working capital utilisation and provide greater flexibility in responding to changing customer preferences and design trends.

Management Commentary

Commenting on the announcement, the management of Mini Diamonds (India) Limited said: "The introduction of our Make to Order service represents another step towards building a customer-centric retail platform. We believe personalised jewellery is becoming an increasingly important part of the buying experience, and this initiative enables us to better address individual customer preferences while strengthening operational efficiency through demand-driven manufacturing. It aligns with our long-term objective of building a scalable retail business founded on quality, flexibility and prudent capital allocation."

About Mini Diamonds (India)

Mini Diamonds (India) Ltd (MDIL), established in 1987, is engaged in the import, export, processing and manufacturing of diamonds and jewellery. The company operates a technologically advanced manufacturing facility in Mumbai equipped with modern diamond cutting and polishing machinery.

According to the June 2026 shareholding pattern, promoter holding increased to 4.73 per cent from 3.13 per cent in the March 2026 quarter, while public shareholding declined to 95.27 per cent from 96.86 per cent

In addition to its diamond processing business, MDIL manufactures and markets lab-grown diamond jewellery across domestic and international markets through both B2B and B2C channels. The company focuses on combining advanced manufacturing technology with craftsmanship to deliver high-quality diamond and jewellery products while expanding its retail presence.

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Disclaimer: The article is for informational purposes only and should not be construed as investment advice.