RCB Set for New Owners Aditya Birla Group and Blackstone as United Spirits Approves Rs 16,660 Crore Stake Sale

On Wednesday, March 25, 2026, the Nifty 50 was trading 2.32 per cent higher at 23,450 as of 2:03 PM. Amid this broader market rally, United Spirits share price came into focus after the company announced that it has entered into definitive agreements to sell its entire 100 per cent equity stake in Royal Challengers Sports Private Limited, the entity that owns and operates the Royal Challengers Bengaluru franchise in the Indian Premier League and Women's Premier League. As of March 25, 2026, United Spirits share price is trading at Rs 1,320.

United Spirits Sells Royal Challengers Sports to a Four-Party Consortium for Rs 16,660 Crore

United Spirits held Royal Challengers Sports Private Limited as a wholly owned subsidiary, making it the parent company behind one of cricket's most well-known franchises. That chapter is now drawing to a close.

United Spirits' Board, at its meeting on March 24, 2026, approved the sale of 14,690 equity shares of Royal Challengers Sports to a consortium of Aditya Birla Group, The Times of India Group, Bolt Ventures and Blackstone for Rs 16,660 crore in cash. The Share Purchase Agreement was signed on the same day.

The transaction is expected to be completed within six months from the date of the agreement, subject to fulfilment of customary closing conditions. Once the deal is closed, United Spirits will no longer hold any stake in Royal Challengers Sports, and the franchise will cease to be part of the United Spirits group.

Management Commentary

Commenting on the transaction, Praveen Someshwar, MD and CEO, United Spirits, said, "This transaction marks an important milestone for USL as we sharpen focus on our core beverage alcohol business to unlock its true potential with sustained growth, and to continue delivering on long-term value creation for our stakeholders. RCB has grown into the most prominent and commercially successful franchise in the IPL and WPL. Guided by its 'Play Bold' philosophy and a strong competitive spirit, it has built a globally recognised brand and a passionate fan base. We are excited for the future of RCB under the stewardship of the new owner. As Sports enters a new phase of growth in India and globally, we believe this is in the best interest of the franchise and our stakeholders. On behalf of USL, I thank everyone who has contributed to RCB's journey for their continued support, the BCCI, the fans, players and employees."

The acquiring consortium stated, "We are proud to become custodians of RCB and grateful to USL and Diageo for the franchise they have built. RCB's championship-winning culture, its deep connection to Bengaluru, and one of the most passionate fanbases in world sport make this an extraordinary opportunity. We are committed to taking RCB to new heights, on the pitch and beyond."

About United Spirits Limited

United Spirits Limited is a subsidiary of Diageo Plc and one of India's leading beverage alcohol companies. Headquartered in Bengaluru, the company operates 35 manufacturing facilities across India and carries a portfolio that includes Johnnie Walker, Black Dog, Black and White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell's No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan.

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Disclaimer: The article is for informational purposes only and not investment advice.