Jubilant Foodworks’ Domino’s launches ‘Burgerpizza’

Jubilant Foodworks’ Domino’s brand, a leader in Pizza segment, launches an entirely new and innovative product ‘Burgerpizza’. Jubilant Foodworks and its subsidiary operates Domino’s brand with exclusive rights in India, Nepal, Bangladesh and Sri Lanka.

Earlier last month, Jubilant Foodworks’ shares witnessed a sharp downfall after the food regulator alleged the use of chemicals named potassium bromate and potassium iodate as food additives in company’s products, that causes cancer. Another blow for the company was when the Kerala Government recently announced 14.5 per cent tax on the junk foods like burgers, pizzas and pastas. Jubilant has nearly 15 stores running in Kerala.

Domino’s brand is segmented by occasions. It dominates the shared meal replacement occasions with their pizzas. The launch of burger4pizza would definitely be incremental to their business. The burgerpizza contains all the qualities of pizza and is specifically prepared according to the Indian palette. To suit the calorie conscious foodies, unlike the regular burgers, the contents in it are baked and not fried. The Burgerpizza will be launched at a starting price of Rs 89 and will be available in veg and non-veg variants in nearly 1000 outlets across India for now.

Jubilant Foodworks owns Domino's as well as Dunkin' Donuts. The stock of Jubilant Foodworks is rated as ‘outperform’ by the rating agency Credit Suisse and carries positive fundamentals. The stock is trading just above its 100 days EMA support. On the day of announcement i.e. on July 13, the stock traded marginally up at Rs 1177.15.