SEBI goes digital to spread awareness on financial education

In a fervent attempt to promote financial education and investor awareness, Securities and Exchange Board of India (SEBI) has set forth plans to utilise digital advertising at cinemas and other digital social platforms including TV channels, radio and print media. 

Recently, SEBI launched social media campaigns of schemes like 'Ponzi menace' and 'Dabba trading' along with campaigns on investor grievance redressal mechanism and applications supported by blocked amount (ASBA) facility.   

Apart from social media campaigns, SEBI has also planned to extend financial market education and training among teachers and police officials. The market regulator is also planning to promote financial education through fairs and exhibitions.           

In order to accomplish the task of achieving financial literacy, SEBI will also elect new resource persons (RP), with a plan to undertake training of all the eligible RPs across the country. Periodic follow up meetings will also be conducted at the headquarters and also at the regional level to realise the campaign's full potential.